What we do & why…

Promoting Professional Selling, Driving Business Growth

We are the membership body for sales and the representative voice of the profession. We work with corporate partners, individual members and training organisations to promote and advance excellence in sales.

Businesses

Become an employer of choice. Recruit and retain top sales talent and grow sales.

Sales professionals

Stand out from the crowd, 
develop your personal brand 
and build your career.

Awarding & qualifications

• ISP Endorsement, sales academies & training providers
• Apprenticeships
• Sales Qualifications
• End Point Assessment

Our corporate partners

Chris Capon Headshot
Stroke 7
Corporate Partner

Chris Capon, Distribution Director-UK, Westfield Health

 “The Institute nurtures and rewards continuing professional development and we share the view that investing in the skills and knowledge of our salespeople means they are motivated and valued, and this feeds into the way they interact with our customers.”

Learn from the best in the business

Learn from the best in the business

Check out our latest insights

The critical need for investment in sales skills: A response to the Skills England Report

The Skills England report1 published 24th September 2024 comprehensively overviews the UK's skills landscape and future needs. However, its coverage ...

The critical need for investment in sales skills: A response to the Skills England Report

The Skills England report1 published 24th September 2024 comprehensively overviews the UK's skills landscape and future needs. However, its coverage ...

Domino UK receives ISP’s Investor in Sales award

Domino UK, the British-based developer of high-tech industrial and commercial printing, have just been presented with our prestigious Investor in ...

ISP Sales Clinic: Negotiation – shifting the balance of power

Effective negotiation is a critical skill for sales professionals, yet it often comes with challenges that can tip the balance ...