The Institute of Sales Professionals is running a series of free masterclasses to boost the selling skills of small businesses (SMEs) – and we are inviting you to sign up now.
The workshops for SMEs in Hampshire and Surrey will set out an action plan to boost business-to-business (B2B) sales and improve long-term performance.
After finishing the course, SMEs will leave with a completed workbook tailored to their own business. Skills learnt on the course can be put into practice straight away.
The workshops for SMEs owners, or salespeople who work in SMEs, are being funded by the Department for Education and hosted by further education colleges in Basingstoke, Epsom, Farnborough, Guildford, and Sparsholt, Winchester.
Class sizes are limited and being offered on a first-come, first-served basis, so if you are interested, please book yours now.
The courses include some short preparation work sent to each SME in advance followed by two four-hour, face-to-face evening classes, or an eight-hour daytime class. The classroom workshops are reinforced about a week later, with a one-hour virtual meeting which will recap the course with a question-and-answer session.
Course details in full
For a full course guide, click here: https://www.the-isp.org/docume…
Workshop locations, dates and times
To sign up, click on the college you would like to attend:
Basingstoke College of Technology (BCoT) –
One daytime class, 10 January (09:00 to 17:00), plus a one-hour online review session 18 January
Sparsholt College, Winchester –
One daytime class, 19 January (09:00 to 17:00), plus a one-hour online review session 25 January
Nescot (North East Surrey College of Technology), Epsom –
Dates to be confirmed, sign-up details to follow
Previous workshops
Guildford College – booking has now closed
Two evening classes, 1 December and 8 December (17:00 to 21:00), plus a one-hour online review session 14 December
Farnborough College of Technology – booking has now closed
Two evening classes, 22 November and 13 December (17:00 to 21:00), plus a one-hour online review session, date to be confirmed
Background information
Two reports by the All Party-Parliamentary Group (APPG) for Professional Sales have highlighted a critical shortage of expert business-to-business (B2B) salespeople which is affecting businesses across the UK, and SMEs in particular. The reports have recommended – amongst other things – practical support to help small businesses develop sales and sales management skills.
This pioneering initiative reflects government plans to build a high-skilled, growth economy, in recognition of the shortage of professional sales skills as reported by the M3 Local Enterprise Partnership in Hampshire and Surrey.
Here are links to the APPG reports mentioned above.
Report 1) The Missing Link – Inquiry into the role of sales in increasing the productivity of small and medium-sized enterprises:
https://www.the-isp.org/docume…
Report 2) Supercharging Sales – Investing in B2B selling for jobs and growth
https://www.the-isp.org/docume…