Crafting compelling and customer-specific, value propositions
I imagine most of us of have heard the term “value proposition”. But what do we mean by value? I ...
Insights
Whether you're looking for the latest trends, practical advice, or in-depth analysis, our Insights section offers valuable knowledge to support your growth and success.
Getting started with AI
Artificial Intelligence (AI) is reshaping the sales landscape, offering new ways to automate tasks, personalise outreach and gain deeper customer ...
Uniquely joins ISP as a Corporate Partner
We’re delighted to welcome Uniquely as the latest Corporate Partner of the Institute of Sales Professionals (ISP). As a leading ...
Overcoming Procrastination in Sales
Insights from the ISP Round Table Procrastination is a common challenge in sales, but what really drives it—and how can ...
Burnout is dangerous
Why mental toughness matters Doug Strycharczyk explores how mental toughness—Control, Commitment, Confidence and Challenge—shapes our ability to handle stress and ...
Maximising success in large and complex sales cycles
Maximising success in large and complex sales cycles: a seamless path from concept to contract This article explores common pitfalls ...
National Apprenticeship Week: Investing in Sales Talent
How Do Apprenticeships Drive Business Growth? There is no such thing as a free lunch, or so the saying goes ...
ISP Sales Leader Network event – Attracting and retaining sales talent
An ISP Sales Leader Network event Overview: During ISP's recent network event, several sales leaders gathered to discuss one of ...
ISP Training Partner case study – Maple Associates
Maple Associates provide training and consultancy services to businesses across a wide range of sectors around the world. Offering programmes ...
Selling to the public sector: An update from the Cabin Office
In October The Institute of Sales Professionals members joined our webinar Selling to public sector to hear from Richard Hassett, ...
Gender parity in sales
SHELLEY WALTERS considers how to bridge the gap between talent and representation The sales industry is rife with contradictions, presenting a ...
The critical need for investment in sales skills: A response to the Skills England Report
The Skills England report1 published 24th September 2024 comprehensively overviews the UK's skills landscape and future needs. However, its coverage ...