Insights

Whether you're looking for the latest trends, practical advice, or in-depth analysis, our Insights section offers valuable knowledge to support your growth and success.

Roundtable briefing: How to focus on the best sales opportunities

Understanding which sales opportunities to pursue, and which to drop, is a key skill for everyone in business-to-business selling, but ...

Salespeople, it’s time to develop your personal brand

As salespeople, we expect our company to drive product and sales awareness for us. Justifiably so, we're the salespeople. Our ...

Sales Training: The top barrier to delivering effective sales training

59% of companies reported that: The top barrier to delivering effective sales training is salespeople not being held accountable for applying the skills ...

Sales Training: Why it often fails and how to fix it

Companies invest massive amounts of money into sales training programs each year, yet research shows that 85-90% of this training ...

Build your trust fund and unlock business opportunities

Companies that work in partnership with the Institute of Sales Professionals (ISP) say fair, ethical selling promotes customer trust and ...

Making sales learning stick: apprenticeships and the apprenticeship model

Gaining skills and knowledge can change the way we live and work. Taking time to understand the way we think ...

Join this important research and help put the humanity back into sales

Seventy-five per cent of suicides in the UK are by men and we want to understand why. In the run-up ...

Ethical selling builds trust, reputation and customer loyalty

This week, to mark Global Ethics Day, individuals, organisations and governments are being urged to take ethical action to identify ...

From connections to customers: how social media can boost the way you sell

By: Adam Gray, co-founder and head of intellectual property (IP) for DLAignite - a global strategy and training business that ...

Better together: how alliances matter even more during Covid-19

Alliances between companies can develop markets, build value and profits, and now more than ever, those partnerships can give new ...

Good leadership begins with a long look in the mirror

There have never been so many MBA-qualified leaders in the ranks of British business, yet somehow the key indicators that ...