Insights

Whether you're looking for the latest trends, practical advice, or in-depth analysis, our Insights section offers valuable knowledge to support your growth and success.

Sales technology or sales training

In today's fast-paced business environment, many companies are making significant investments into sales productivity technology and allocating training budgets to ...
business-applause

Five influencing styles and how to use them effectively

This article considers the psychology of influence and how great salespeople motivate people to act. The ability to positively influence ...

Only a fifth of voters in YouGov poll think schools prepare children for work

A YouGov poll for the Times newspaper has revealed that 70 per cent of parents believe that schools are not ...

Welcome to our newly-endorsed training providers

We are pleased to welcome several organisations as newly-endorsed providers of quality sales training. An endorsement from the Institute of ...

How good selling supports growing minds

The Institute of Sales Professionals (ISP) is delighted to be working in partnership with Ucas, the Universities and Colleges Admissions ...

Roundtable briefing: How to focus on the best sales opportunities

Understanding which sales opportunities to pursue, and which to drop, is a key skill for everyone in business-to-business selling, but ...

Salespeople, it’s time to develop your personal brand

As salespeople, we expect our company to drive product and sales awareness for us. Justifiably so, we're the salespeople. Our ...

Sales Training: The top barrier to delivering effective sales training

59% of companies reported that: The top barrier to delivering effective sales training is salespeople not being held accountable for applying the skills ...

Sales Training: Why it often fails and how to fix it

Companies invest massive amounts of money into sales training programs each year, yet research shows that 85-90% of this training ...

Unlock your selling potential in 2024 with ‘Professional Selling’

Welcome to the sixth edition of Professional Selling from the ISP - featuring news, knowledge and sales skills for 2024. ...

Competitive Edge is recognised as endorsed training provider

Competitive Edge, an award-winning training organisation that helps to develop high-performing sales teams and leaders, has been recognised by the ...

Alate Business Growth is newly endorsed training provider

Alate Business Growth which specialises in business-to-business sales training for technology companies has been recognised by the Institute of Sales ...