Competitive Edge, an award-winning training organisation that helps to develop high-performing sales teams and leaders, has been recognised by the Institute of Sales Professionals (ISP) as one of our endorsed training organisations.
Founded in 2019, the training programmes designed by Competitive Edge are personalised to get the best out of people – the key to an organisation’s success and its real, business advantage.
Ian Wearne, director and co-founder commented: “We are delighted to have been recognised by the ISP and endorsed for our unique approach and bespoke training programmes.”
“As the pace of change in business increases, one thing will always remain the same: your people are your competitive edge. The fight to attract and retain the right talent is becoming increasingly challenging, hence companies must invest in the development of their people if they want to achieve competitive advantage.”
And clients from a range of business sectors praise Competitive Edge for their methods.
One prominent HR director commented: “The difference that Competitive Edge makes in its development programmes is tangible, and the feedback from our people, who have experienced the learning has been amazing! Competitive Edge is no ordinary training company, their approach is different, and it really works!”
In other feedback, the sales director of a multi-million-pound medical sector business said: “It is no surprise that since we started the sales programme with Competitive Edge, we have seen a significant increase in performance! The programme was a key part to our sales team transformation. Engagement is up and the team are more focused. Because they have improved, the business is enjoying better performance. Gross profits are 6% higher and we are seeing double digit growth.”
Patrick Joiner, managing director of the ISP said: “Competitive Edge shares our principles about the importance of building skills, knowledge, and ethical behaviour across the sales profession and we are really pleased to be working in partnership with them.”
“We particularly like the support their learners are given after their formal training. This helps them put into practice what they have learnt so they can see the benefits straight away.
“This is all about life-long learning which is crucial for the best sales professionals. Embedding new skills is not a quick fix, but with a consistent and supportive approach, new ideas and behaviours become natural and so does an improvement in performance.”
Ian Wearne concludes: “Through our differentiated programmes, we improve sales performance and leadership effectiveness by providing teams with the knowledge and skills required to succeed in today’s dynamic and extremely competitive business environment.”
“We equip people with methods and tools to build genuine customer engagement and deliver meaningful and sustainable results.”
“Our approach is built around the three values we hold dear: People, Learning and Mindset. Our partnership with the Institute of Sales Professionals is important to us, not least because we see a real alignment in our values, for example around professional development, life-long learning, and a focus on raising the bar in the standards of training provision.”