Why the Institute Exists...

Personal Development, Professional Advancement

Selling is what drives commercial activity.  It is arguably the most important function of a company – no sales, no business, no future.

Sales, especially business to business sales, is misunderstood by many, especially those in government, academia, and typically anyone who is not directly involved in the selling activity – they tend to believe it is a low-skilled, transactional activity.  Professional selling is very different.  It is a challenging, difficult and highly skilled business activity. 

The Institute of Sales Professionals was formed to represent the sales profession. To define standards and qualifications, improve access to quality learning, attract the next generation of sales professionals, encourage ethical selling, and support salespeople in being the best they can be.

If you are proud of the job you do, motivated by helping your customers to improve their situations, curious, and always looking to learn and improve your skills, then you should join the ISP community.