Insights

Whether you're looking for the latest trends, practical advice, or in-depth analysis, our Insights section offers valuable knowledge to support your growth and success.

Avanade joins ISP as a Corporate Partner

Avanade, the world’s leading Microsoft expert has joined the Institute of Sales Professionals as a Corporate Partner to promote and ...
value proposition

Crafting compelling and customer-specific, value propositions

I imagine most of us of have heard the term “value proposition”.  But what do we mean by value? I ...
AI

Getting started with AI

Artificial Intelligence (AI) is reshaping the sales landscape, offering new ways to automate tasks, personalise outreach and gain deeper customer ...
Uniquely

Uniquely joins ISP as a Corporate Partner

We’re delighted to welcome Uniquely as the latest Corporate Partner of the Institute of Sales Professionals (ISP). As a leading ...
Round Table

Overcoming Procrastination in Sales

Insights from the ISP Round Table Procrastination is a common challenge in sales, but what really drives it—and how can ...
burn out in sales

Burnout is dangerous

Why mental toughness matters  Doug Strycharczyk explores how mental toughness—Control, Commitment, Confidence and Challenge—shapes our ability to handle stress and ...
sales cycle

Maximising success in large and complex sales cycles

Maximising success in large and complex sales cycles: a seamless path from concept to contract This article explores common pitfalls ...
sales apprenticeship

National Apprenticeship Week: Investing in Sales Talent

How Do Apprenticeships Drive Business Growth? There is no such thing as a free lunch, or so the saying goes ...
recruit and retain sales talent

ISP Sales Leader Network event – Attracting and retaining sales talent

An ISP Sales Leader Network event Overview: During ISP's recent network event, several sales leaders gathered to discuss one of ...
sales training

ISP Training Partner case study – Maple Associates

Maple Associates  provide training and consultancy services to businesses across a wide range of sectors around the world. Offering programmes ...
Cabinet office

Selling to the public sector: An update from the Cabin Office

In October The Institute of Sales Professionals members joined our webinar Selling to public sector to hear from Richard Hassett, ...
woman in sales

Gender parity in sales

SHELLEY WALTERS considers how to bridge the gap between talent and representation The sales industry is rife with contradictions, presenting a ...