Products

Sales Assessments

What are Sales Asessments? 

ISP Assessments provide a clear roadmap for success, helping individuals and businesses identify strengths, close skill gaps and tailor development plans. 

The Sales Capability Assessment (SCA) is a powerful diagnostic tool that evaluates sales competencies against the ISP Sales Capability Framework.

The Sales Behaviour Assessment (SBA) is a diagnostic tool which measures key sales behaviours to help individuals and teams improve performance.

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Why Businesses Choose ISP Assessments

Recruit top talent – Benchmark candidates against recognised sales competencies 
Develop high-performing teams – Tailor learning plans based on individual strengths 
Retain sales professionals – Create clear career pathways and growth opportunities 
Boost sales performance – Align training with real business needs 

Sales Capability Assessment (SCA)

Ideal for: 

Sales professionals looking to understand the skills needed for career progression 

Sales leaders wanting to identify skill gaps and personalise training 

Businesses aiming to enhance team performance and coaching strategies 

The result: 

A stronger, more capable salesforce delivering better business results. 

On completion, the Sales Capability Assessment provides a detailed report scoring each area. The report signposts where to focus development time. Where coaching is most appropriate. It helps assess readiness for career progression. 

Each Assessment is taken twice, several months apart, to allow improvements to be measured. 

Investing in the SCA is an investment in personal development.   When a team takes the Assessment, systematic strengths and gaps are discovered and comparisons with other companies can be made. 

Sales Behaviour Assessment (SBA)

It provides: 

A comprehensive behavioural profile aligned with sales success 

Insights into role orientation and effectiveness 

Actionable recommendations for self-improvement and coaching 

Employer insights into common skill gaps to inform development strategies 

The objective:

To get a thorough, in-depth view of the sales professional’s behavioural profile. This includes their role orientation. 

The Sales Behaviour Assessment sits alongside the Sales Capability Assessment.

It evaluates and reports on the most recognised key competencies and behaviours required of skilled sales professionals. 

NextGen

Find out about ISP NextGen for early-career sales professionals