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What we do & why…

Promoting Professional Selling, Driving Business Growth.

We are the global membership body for sales and the representative voice of the profession, supporting a community of 10,000 members, including corporate partners, individual members, and training organisations to promote and advance excellence in sales.

Businesses

Become an employer of choice. Recruit and retain top sales talent and grow sales.

Sales professionals

Stand out from the crowd, 
develop your personal brand 
and build your career.

Awarding & qualifications

• ISP Endorsement, sales academies & training providers
• Apprenticeships
• Sales Qualifications
• End Point Assessment

Some of our corporate partners

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Chris Capon

 “The Institute nurtures and rewards continuing professional development and we share the view that investing in the skills and knowledge of our salespeople means they are motivated and valued, and this feeds into the way they interact with our customers.”

The importance of professional selling

Hear from Neil Rackham, Patron of ISP and the pioneer behind SPIN Selling™, on why professional selling matters more than ever.

Learn from the best in the business

Learn from the best in the business

Check out our latest insights

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The Sales Director: From managing performance to defining direction

The Sales Director: When the next step is a different job For many successful Sales Managers, becoming a Sales Director ...
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The top 10 books that will sharpen your competitive edge in bids and proposals

Not all sales professionals are taught how to craft a winning proposal. And throughout my more than 30 years in ...
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A great close starts with a great sales negotiation

Negotiation and closing are two fundamental elements of business-to-business (B2B) sales, and the close naturally follows a successful negotiation. I ...